Chocolate maker Lindt sees sales rise after US deal

Despite the fact that markets across Europe are saturated with chocolate of all varieties, Lindt has reported a 17.4% rise in sales compared to last year. 

I’m not surprised considering what the Easter Bunny left for me this year. 


Although the supermarket industry is also saturated, how could Merchants also increase sales?

Merchants already consider the impact of moving into smaller, convenience stores in a bid to access a segment of the market. Porter’s Five Forces analysis would help Merchants evaluate the attractiveness of focusing on convenience stores.

Consider preparing a Five Forces analysis of the different segments that Merchants operate within.