CMA finds evidence supermarkets misled consumers

An interesting article from BBC News this morning, focussing on supermarket pricing and the ability to provide comparable information for consumers to make informed choices. 

Supermarkets usually quote prices per 100ml/100g or per another quantity in order for consumers to easily compare prices of products. 

As short term pricing decisions are part of the P1 syllabus and pricing strategies part of the E1 syllabus, it is worth considering the impact such an issue could have on Merchants.