Do pay-what-you-want pricing strategies really work?http://www.bbc.co.uk/news/uk-england-33609867
Whilst I don’t think for one minute that a pay what you want strategy would be successful for either Scent or Merchants, the point is still worth considering.
Is their current pricing strategy correct? Is it sustainable within the current market? Consider Porter’s Five Forces Analysis to understand the power of buyers, suppliers and competitiveness within each respective industry.