Threat of Fake Perfume

Apple ‘fake factory’ raided in China

Whilst this article specifically relates to Apple, the threat of intellectual property theft remains a valid one for Scent. 

I’m sure you all will have seen fake fragrances being offered either in the UK or abroad where intellectual property rights may not be recognised. 

Consider the impact this could have for Scent, if the market for luxury perfume became flooded with cheap, fake perfume that may damage the Scent brand and lead to negative publicity from any associated celebrity. 

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