Justin Bieber’s perfume

http://www.theguardian.com/lifeandstyle/2011/may/29/ask-hadley-justin-bieber-perfume-ad A rather apt article that provides some food for thought, surrounding the celebrity endorsed perfumes and their fan base. It certainly brought a smile to my face when reading this! I do think that celebrity endorsed perfumes will present real challenges for Scent, in the light of fame and or scandal. Be prepared to discuss […]

Lidl vs Chanel perfume

Thank you Emma for sharing this article with me. http://www.theguardian.com/fashion/shortcuts/2014/nov/25/chanel-v-lidl-perfume-can-shoppers-smell-the-difference A very interesting article that could have a significant impact on Scent, Chanel vs Lidl perfume test by Morwenna Ferrier of the Journal highlights that as part of her market research, participants preferred Lidl £4 per bottle perfume compared to the £70 Chanel version. I […]