Thank you Emma for sharing this article with me.

A very interesting article that could have a significant impact on Scent, Chanel vs Lidl perfume test by Morwenna Ferrier of the Journal highlights that as part of her market research, participants preferred Lidl £4 per bottle perfume compared to the £70 Chanel version.

I do love how the article is based on the opinion of 4 people from 6 sampled, preferring Lidl.

Consider how this could impact on Scent’s fragrances, should the sample be extended or the trend extrapolated.