Vision Express Environmental Analysis

Here’s an extract from Vision Express’ annual report focussing on the environmental analysis, which follows the principles of Porter’s 5 Forces analysis and could also incorporate PESTEL analysis within the exam tasks. Issues include threat of new entrants such as Newspecs and Zimchem, both are competing for market share based on prices. How does this […]

TQM in a Service Industry

Here’s an interesting video on how to implement TQM within a service industry, which follows a Plan, Do, Check and Act approach that you’ll be familiar with from the syllabus. How do you think this could apply to IC Optical?

A Smart Contact Lens for Glaucoma Patients

IC Optical are actively engaged in Research and Development in partnership with the University of Ceeland, activites include the development of lenses that may or may not have a direct optometry application. Technology developed can either be used in their stores or can be sold off to other companies. I found an article based on […]

Should You Really Splurge on Expensive Glasses?

Analysis of the performance data published on page 13 of the pre-seen information demonstrates the significant margins IC Optical realise on sales of designer frames and tints and coatings. I found an article that discusses the relative benefits of selecting a cheaper option of glasses, which focusses on a segmentation strategy to match customer needs […]

Color Blindness May Soon Be Treatable With a Single Injection

IC Optical currently focus on retail sales of eye tests and corrective lenses, there is no inclination of further appetite for research and development activity beyond improving the current process. Whilst scanning through Twitter this morning, I found an article on research and development that is ongoing in the USA to correct colour blindness with […]

3D Printing of Sunglasses!

Whilst analysing the pre-seen, I came across the ideas relating to 3D printing and the concept of using 3D printing technology to produce frames and lenses. Here’s a YouTube video that I found to demonstrate the process. If 3D printing technology proves to be a success, it could remove the need for opticians to stock frames […]

“Question practice is definitely key” – by a March 2015 Strategic level Case Study Prizewinner

Another article from a recent student on how to pass your case study exam, focussing on question practice to develop your skills! To access the original article, click here. For more Success Stories from CIMAs website, click here. Strategic Case Study Exam “Question practice is definitely key” – by a March 2015 Strategic level Case Study […]

“This new type of exam is very much focused on real life examples” – by a March 2015 Strategic level Case Study Prizewinner

As part of CIMAs Success Stories, Stylianos has shared his thoughts on how to pass a case study exam! The original article can be found here. “This new type of exam is very much focused on real life examples” – by a March 2015 Strategic level Case Study Prizewinner By Stylianos Member 4th June 2015 […]

“Prepare a reasonable and feasible study plan and stick to it”

In searching through CIMAs website today for additional resources to share with you, I found this article produced by Jacek, a Managerial Case Study student who successfully passed his exam last year. It is worth noting his winning formula. The original article can be found here. Management Case Study Exam “Prepare a reasonable and feasible […]