GrandVision promote their ability to offer “The Ultimate Eye Protection”, which provide essential protection for a range of sporting and industrial applications that are fitted with corrective lenses.

Such products can be sold at high margins and the associated celebrity endorsement may also increase selling prices and brand equity for IC Optical, however do consider the potential downside risk as a result of a scandal such as a post I shared last year on Justin Bieber’s perfume.

A range of E2 and P2 issues crop up with the introduction of such products and celebrity endorsements, which provides food for thought and something I will pick back up on during the course.

The Ultimate Eye Protection.PNG