Here’s an extract from GrandVision’s Annual Report, this identifies the retail banners that they trade under within certain countries. Growth by acquisition usually results in subsidiaries either retaining their identity as part of risk mitigation strategy or to prevent conflict between other brands within a portfolio. Virgin Group have a different approach to branding and rename subsidiaries to include the Virgin name, benefiting from the brand recognition and brand equity from across the remainder of the Virgin Group.
This may result in IC Optical acquiring a subsidiary or themselves being acquired by a group, which could bring E2 strategy and change management issues to the fore. Additionally, consider the F2 angles including consolidation of financial statements to produce group accounts.
Let’s pick this issue up in more detail during Week 2 and 3 of the programme.