Thank you to BBC News for another useful article.

This article highlights the continual decline in high street sales, the proliferation of technology has continued to have an impact on retail organisations who have to focus on innovation in order to retain their market share despite fierce competition from online retailers such as Amazon and eBay.

Whilst Amazon and eBay do not have a direct influence on opticians and the eye tests provided, which are reliant on footfall within retail space, they will present a threat in terms of being able to remotely supply prescription glasses at lower prices in comparison to those offered in stores such as IC Optical.

Correlation between retail performance and IC Optical’s performance will not be of a direct and linear relationship, however a well prepared student should be aware of the link and threat that online retailers will present to IC Optical as consumers continually move toward an online offering.