Whilst travelling to work this morning (yes, that’s right, I was travelling to work on a Sunday!), Radio 4 broadcast an advert for Vision Aid Overseas.

Here’s a link to the broadcast Twiggy Presents Vision Aid Overseas Appeal – Radio 4

Consider how IC Optical could make use of celebrity endorsements to help support worthy causes as part of adopting a more CSR focussed strategy and how a strategic alliance could benefit IC Optical.

More information is available Vision Aid – Recycle Your Spectacles and Vision Aid – Twiggy Appeal Press Release.