http://www.huffingtonpost.co.uk/entry/samsung-patents-smart-contact-lenses_uk_5705245de4b01e4956fcd68a

Wow! Ansoff’s Conglomerate Diversification, whereby Samsung propose to develop a “Smart” Contact Lens that could “give us superhuman vision”.

A whole new approach to compete against Google and the Google Glass product.

It is possible, rather than probable for IC Optical to branch out into such technological markets, however do consider NPV analysis of a proposed investment and issues arising from adopting such a strategy for your exam.

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