Following on from the post I made earlier today on SpecSavers marketing campaign. here’s an extract from Vision Express’ marketing activities.

It is clear from the campaign that Vision Express take vision seriously, incorporating both the testing process and the corrective treatment available. Other interpretations may focus on the colour scheme used and a link to helping people see life in a different way.

When considering IC Optical, how are they perceived in the media stories presented in the pre-seen?

Vision Taken Seriously.jpg