This may sting: Google’s new patent describes a smart lens injected right into your eyeball

Wow! I don’t know about you. but I’m the guy who gets incredibly nervous when winter approaches because that can only mean one thing… The flu jab. At least with a flu jab I can look away, for some reason I don’t think there is much scope to look away when having one of these “smart lenses” injected into your eye.

Do you think IC Optical would go this far?

This may sting: Google's new patent describes a smart lens injected right into your eyeball

Google Smart Lens.PNG

Google may be developing smart contact lenses powered by the sun

Yet another article based on the future of smart contact lenses! It is no surprise that renewable energy is on the rise and with such widespread applications in other aspects of life, why not create a smart contact lens powered by the sun…

Google may be developing smart contact lenses powered by the sun

Sony developing smart contact lens that does more than let you see

Keeping with my recent theme of smart contact lenses, here’s another link to demonstrate that Sony are also interested in developing a smart contact lens. This must be a real option for the examiners to explore in your exam!

Sony developing smart contact lens that does more than let you see

Links to other related articles:

A Smart Contact Lens for Glaucoma Patients

Samsung’s ‘Smart’ Contact Lenses Could Give Us Superhuman Vision

Protos Eyewear & 3D Printing

Thank you to Charlotte for sharing this video with me, I do think 3D Printing is a real option for IC Optical to engage in R&D and potentially create competitive advantage by allowing customers to create bespoke glasses in store and leave with them the same day.

Always be prepared to comment on the financial and non-financial aspects of any investment decision.

Optimax Lens Surgery – Story of Eddie “The Eagle”

If you haven’t seen the film Eddie “The Eagle”, you should! I loved his sheer determination to succeed, despite all of the odds set against him.

Here’s a video from Eddie the Eagle explaining the difference surgery has made to his performance, 0:45 made me chuckle when he refers to travelling at 75mph on a jump without being able to see where he is going. 1:40 he also mentions how people recognised him for the strong prescription glasses he originally wore and his surprise that people still recognise him without glasses.

Consider the impact of lens surgery for IC Optical from across the E, F and P pillars.

SpecSavers Strategic Report

Here’s an extract from SpecSavers Strategic Report included within the Annual Report, which does provide an insight into the trading activities of SpecSavers during the year ended 28 February 2015.

Note the details surrounding high levels of competition and the focus on continuing to provide high quality and effective support to deliver continued success. This would suggest the importance of centralised services and transfer pricing between manufacturing sites and retail stores.

Review the economic and resourcing risks to consider if they are applicable to IC Optical.

SpecSavers Strategic Report.PNG

Vision Express Environmental Analysis

Vision Express - Environmental Analysis.PNG

Here’s an extract from Vision Express’ annual report focussing on the environmental analysis, which follows the principles of Porter’s 5 Forces analysis and could also incorporate PESTEL analysis within the exam tasks.

Issues include threat of new entrants such as Newspecs and Zimchem, both are competing for market share based on prices. How does this impact on IC Optical?

TQM in a Service Industry

Here’s an interesting video on how to implement TQM within a service industry, which follows a Plan, Do, Check and Act approach that you’ll be familiar with from the syllabus.

How do you think this could apply to IC Optical?

A Smart Contact Lens for Glaucoma Patients

IC Optical are actively engaged in Research and Development in partnership with the University of Ceeland, activites include the development of lenses that may or may not have a direct optometry application. Technology developed can either be used in their stores or can be sold off to other companies. I found an article based on the development of a smart lense to help with the detection of glaucoma and wonder how this may appear within the tasks across all five variants. To find the original article click here.

The Research and Development section does bring up a few key issues, 3D printing of lenses, and the development of variable lenses and the integration of glasses with other devices. Check out my blog posts for Google Glass and the Samsung Smart Lens. I also blogged with reference to the military applications for lenses such as their use in Night Vision Goggles.

I do think these issues will be explored in more detail in the unseen element of your exam.

A Smart Contact Lens for Glaucoma Patients

Written by: Shirley Dang

Mar. 01, 2016

When a patient gets glaucoma, it can be difficult to know whether the disease will progress slowly or advance quickly, taking vision with it. A smart contact lens could help solve this problem.

A new study appearing in the journal Ophthalmology this April shows that electronic signals from a such smart contact lens can be used to predict which glaucoma patients may have a faster advancing version of the disease.

“This could be very useful if you want to know whether a new medication is working for a patient,” said study author C. Gustavo De Moraes, M.D., MPH, an associate professor of ophthalmology at Columbia University Medical Center.  “You can see how their eye is reacting to the therapy in a much more meaningful way.”

Why eye pressure matters in glaucoma

Glaucoma is a leading cause of blindness in the United States and affects nearly 3 million people. Pressure inside the eye, or intraocular pressure (IOP), is the only known controllable risk factor for glaucoma.

Patients with glaucoma should get their eye pressure measured at an ophthalmologists office regularly.  But what happens to their eye pressure in between visits or at night remains somewhat of a mystery, one that could help unravel more about this vision-stealing disease. To help record eye pressure over time, scientists created a smart contact lens that can indirectly measure intraocular pressure continuously.

How it works

A sensor in the lens detects when the curvature changes. As eye pressure fluctuates throughout the day and night, the curve of the lens changes, generating an electrical signal sent to a wireless device that records the signals. Similar to how an electrocardiogram shows a heartbeat, the profile of signals from the smart lens indirectly shows eye pressure changes over time.

Researchers at Columbia tested the Sensimed Triggerfish® lenses on 40 patients between ages 40 and 89 undergoing treatment for open-angle glaucoma, the most common form of the disease. Over two years, scientists performed at least eight standard visual field tests on these patients. Half were classified as having slow disease progression while the other 20 had fast disease progression.

Then patients wore the smart contact lens for 24 hours, including overnight as they slept. Investigators found that patients with steeper spikes recorded overnight and a greater number of peaks in their signal profile overall tended to have faster glaucoma progression.

Using this tool, ophthalmologists may one day be able to more accurately gauge whether a patient’s glaucoma will progress quickly by looking at a readout from the smart lens.

Blog at

Up ↑